The Contagious Commandments : Ten Steps to Brand Bravery (engleski)

· Penguin Books Ltd · 2018 · vezana · 304 stranica

Kemp-Robertson Paul

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally... pročitati sve

Izdavač: Penguin Books Ltd
Kod:
Godina izdavanja: 2018
Jezik: Engleski jezik
Uvez: Vezana
Broj stranica: 304
Širina pakiranja: 16.3 cm
Visina pakiranja: 24.2 cm
Dubina pakiranja: 2.7 cm
Težina pakiranja: 504 g