This is a powerful, richly nuanced, evocative work; a stunning and brilliantly innovative pedagogical and methodological intervention. It provides ground zero - the starting place for the next generation of scholars who study the self and its technologies, the post-global citizen, ethnography in the mobilized field, humanizing technology in a world without borders or boundaries. [This is] a path-breaking accomplishment by a major new social theorist. In these pages McLuhan meets James Carey in a new performative space. (Norman K. Denzin, College of Communications Scholar, University of Illinois at Urbana-Champaign). sakriti opis