Marketing the 21st Century Library (engleski)

· Chandos Publishing · 2015 · meʒuzvezana · 208 stranica

Lucas-Alfieri, Debra

1 551,44 €

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Introduction Definitions What to market and why History of library marketing Creating a marketing plan Mission/vision statements SWOT Analysis Market Research Implementation Part one - Launching promotional initiatives Recruiting students Using social media Posters, flyers, table tents Campus... pročitati sve

Izdavač: Chandos Publishing
Kod:
Godina izdavanja: 2015
Jezik: Engleski jezik
Uvez: Meʒuzvezana
Broj stranica: 208
Širina pakiranja: 15 cm
Visina pakiranja: 22.8 cm
Dubina pakiranja: 0.5 cm