Chapter 1: Introduction to multisensory product packaging Part I: Packaging and the senses Chapter 2: Packaging colour and its multiple roles Chapter 3: Food imagery and transparency in product packaging Chapter 4: The role of typeface in packaging design Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation Chapter 6: Tactile/haptic aspects of multisensory packaging design Part II: Multisensory packaging frameworks and contexts Chapter 7: On the embodied origins of product perception and sensory evaluation Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework Chapter 9: Influencing healthy food choice through multisensory packaging design Chapter 10: Multisensory premiumness Chapter 11: Multisensory packaging design across cultures Part III: The future of multisensory packaging Chapter 12: The consumer neuroscience of packaging Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies sakriti opis