Many companies are moving from traditional forecasting (forecasting push) to Demand Driven. Demand Driven can be applied in all supply chain configurations. It is an 'end to end' supply chain replenishment process. Only in the last three years or so has Demand Driven begun to challenge 'forecast push'. Demand-Driven Supply Chain Management is the 'go to' source for industry supply chain/operations executives and students because it describes, in a readable but rigorous manner, the 'what, how and why' of the Demand Driven SCM process. The key themes in the book are: what is demand driven; why demand driven is the correct way to manage a supply chain; how to operate a demand-driven supply chain; and how to adopt the demand-driven process in your company. Demand-Driven Supply Chain Management includes real life case studies and examples from the author's direct experience of working with large global companies alongside illustrations and diagrams. It includes chapter summaries to aid comprehension and a comprehensive reading list and bibliography to facilitate further reading. sakriti opis