Businesses are losing customers to competitors because they are not engaging with customers effectively. The first step to resolving this problem is creating a customer-focused value proposition, but having a value proposition alone is not enough. There also needs to be a company-wide, streamlined sales approach to convey that value proposition and sell it to customers. Selling Your Value Proposition offers practical, step-by-step advice to help readers successfully package, market and sell their value proposition. It will include case studies and interviews with business leaders and key influencers to show how value propositions are sold across a range of industries. All in all, Selling Your Value Proposition will empower readers to align company resources in a customer-centric selling process to effectively convey the message of their value proposition. sakriti opis