An Introduction to Video Marketing, Its Impact and Opportunity; What Is Video Marketing?; Why Video Marketing Works; Video Types - Outlines and Benefits; How To Stand Out in the Content Soup;How To Make Great Video Content; The Magic Formula for Video Marketing; Applying the Magic Formula;Video Marketing - The Nuts and Bolts; Developing Video Marketing Ideas; Making Your Video Marketing Ideas A Reality; Outsourcing For Success; Fail - What Not To Do; Linking Videos To Sales; New Technologies - Virtual Reality, 360 and Interactive; So The Video Is Out There... Now What?; Vloggers and Your Brand; But Is It Working? Measuring ROI;Moving Beyond Single Films To Content Hubs; Amplify Results With A Rich Content Hub; Social Video Platforms; Short Form Video - Vines and More; Live Video - Periscope, Tenpole Marketing, Facebook Live and More;Conclusions sakriti opis