Contents

PREFACE

CHAPTER 1 Competing Through Development Capability

The New Industrial Competition: Driving Forces and Development Realities

Assessing the Promise and Reality: The A14 Stereo Project

The Characteristics of Effective Development

The Fast-Cycle Competitor

The Plan for the Book

CHAPTER 2 The Concept of a Development Strategy

A Framework for Development Strategy

Technology Planning and Strategy

Product/Market Planning and Strategy

Development Goals and Objectives

The Aggregate Project Plan

Project Management

Post-Project Learning

Honda: An Example of Development Strategy in Action

CHAPTER 3 Maps and Mapping: Functional Strategies in Pre-Project Planning

The Concept of Functional Maps

The Mapping Process

Apple Computer: The Need and Opportunity for Maps

CHAPTER 4 The Aggregate Project Plan

Aggregate Project Plans: Promise and Reality

Types of Development Projects

Using Project Types: The Benefits

Developing an Aggregate Project Plan

CHAPTER 5 Structuring the Development Funnel

Basic Concepts and Their Application

Creating the Development Funnel: Alternative Models

Diagnosing and Correcting Critical Issues in the Development Funnel

CHAPTER 6 A Framework for Development

Basic Elements of the Framework

The Framework for Development at Medical Electronics Incorporated

Applying the Development Framework: Comparing Four Approaches

Creating an Effective Development Process: Common Themes and Basic Principles

CHAPTER 7 Cross-Functional Integration

The MEI Experience

A Framework for Cross-Functional Integration

Achieving Cross-Functional Integration

CHAPTER 8 Organizing and Leading Project Teams

Project Organization and Leadership

The Heavyweight Team Structure

Building Capability for Multiple Approaches

CHAPTER 9 Tools and Methods

A Framework: The Design-Build-Test Cycle

Structured Methodologies for Effective Problem Solving

Computer-Based Systems

Appendix to Chapter 9

CHAPTER 10 Prototype/Test Cycles

The Traditional Approach to Prototyping

Prototyping: A Managerial Perspective

Matching Prototyping and Development Project Requirements

CHAPTER 11 Learning from Development Projects

A Framework for Learning

Capturing Insight and Learning to Change the Development Process

The Project Audit: A Framework for Learning

Conclusions and Implications

CHAPTER 12 Building Development Capability

Four Approaches to Building Capability

Building Capability: A Comparison of Alternatives

Creating New Development Capability: General Observations

Changing Behavior and Overcoming Obstacles

Building Capability: Management Leadership

NOTES

INDEX