How Brands Grow. Pt.2 (engleski)

· Oxford University Press · 2015 · vezana · 192 stranica

Romaniuk, Jenni

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How Brands Grow Part 2 is about the fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This book is for readers of the first 'How Brands Grow' who want to learn more about the key concepts... pročitati sve

Izdavač: Oxford University Press
Kod:
Godina izdavanja: 2015
Jezik: Engleski jezik
Uvez: Vezana
Broj stranica: 192
Širina pakiranja: 16.5 cm
Visina pakiranja: 23.7 cm
Dubina pakiranja: 1.7 cm
Težina pakiranja: 505 g