Introduction to Marketing Analytics;Overview - How Can Marketing Analytics Help You?; A Brief Statistics Review; Brief Principles of Consumer Behaviour and Marketing Strategy; What is an Insight?;Dependent Variable Techniques; What Drives Demand? Modelling Dependent Variable Techniques Who is Most Likely to Buy and How Do I Target Them?; When are My Customers Most Likely to Buy?; Panel Regression - How to Use a Cross-Sectional Time Series; Systems of Equations for Modelling Dependent Variable TechniquesInter-Relationship Techniques; What Does My Customer Market Look Like?; Segmentation - Tools and Techniques;More Important Topics for Everyday Marketing; Statistics Testing How Do I Know What Works?; Implementing Big Data and Big Data Analytics;Conclusion; The Finale What Should You Take Away From This? sakriti opis