Customer relationship management (CRM) In SMEs (engleski)

· LAP Lambert Academic Publishing · 2013 · meʒuzvezana · 108 stranica

Abedyan, Ehsan

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In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian... pročitati sve

Izdavač: LAP Lambert Academic Publishing
Kod:
Godina izdavanja: 2013
Jezik: Engleski jezik
Uvez: Meʒuzvezana
Broj stranica: 108
Širina pakiranja: 15 cm
Visina pakiranja: 22 cm
Dubina pakiranja: 0.6 cm