Services Marketing (engleski)

· McGraw-Hill Professional · 2012 · vezana · 672 stranica

Zeithaml, Valarie A.

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PART 1 - Foundations for Services Marketing§Chapter 1 - Introduction to Services§Chapter 2 - Conceptual Framework of the Book: The Gaps Model of Service Quality§§PART 2 - Focus on the Customer§Chapter 3 - Customer Expectations of Service§Chapter 4 - Customer Perceptions of Service§§PART 3 -... pročitati sve

Izdavač: McGraw-Hill Professional
Kod:
Godina izdavanja: 2012
Jezik: Engleski jezik
Uvez: Vezana
Broj stranica: 672
Visina pakiranja: 26.9 cm