Principles of Services Marketing (engleski)

· McGraw-Hill Higher Education · 2014 · meʒuzvezana · 554 stranica

Palmer, Adrian

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What is services marketing?§2. Services systems§3. Managing the customer experience§4. Making services accessible to consumers§5. Relationships, partnerships and networks§6. Understanding services buyer behavior§7. Innovation and new service development§8. Developing service brands§9. Service... pročitati sve

Izdavač: McGraw-Hill Higher Education
Kod:
Godina izdavanja: 2014
Jezik: Engleski jezik
Uvez: Meʒuzvezana
Broj stranica: 554
Širina pakiranja: 19.6 cm
Visina pakiranja: 25.9 cm
Dubina pakiranja: 2.8 cm
Težina pakiranja: 974 g