Product Management (engleski)

· McGraw-Hill Higher Education · 2004 · meʒuzvezana · 512 stranica

Lehmann, Donald R.

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Chapter 1: Introduction to Product Management§Chapter 2: Marketing Planning§Chapter 3: Defining the Competitive Set§Chapter 4: Category Attractiveness Analysis§Chapter 5: Competitor Analysis§Chapter 6: Customer Analysis§Chapter 7: Market Potential and Sales Forecasting§Chapter 8: Developing... pročitati sve

Izdavač: McGraw-Hill Higher Education
Kod:
Godina izdavanja: 2004
Jezik: Engleski jezik
Uvez: Meʒuzvezana
Broj stranica: 512
Visina pakiranja: 22.8 cm