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\nIn H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.\n
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In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
\n sakriti opis- Izdavač: Springer Nature Switzerland AG
- Kod:
- Godina izdavanja: 2020
- Jezik: Engleski jezik
- Uvez: Čvrsta
- Broj stranica: 267
- Širina pakiranja: 24.2 cm
- Visina pakiranja: 16.2 cm
- Dubina pakiranja: 2.7 cm
- Težina pakiranja: 594 g
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