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\nPublic Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.\n
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Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
\n sakriti opis- Izdavač: Kogan Page Ltd
- Kod:
- Godina izdavanja: 2009
- Jezik: Engleski jezik
- Uvez: Meka
- Broj stranica: 208
- Širina pakiranja: 15.7 cm
- Visina pakiranja: 23.4 cm
- Dubina pakiranja: 1.6 cm
- Težina pakiranja: 320 g
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