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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
sakriti opis
- Izdavač: Oxford University Press
- Kod:
- Godina izdavanja: 2012
- Jezik: Engleski jezik
- Uvez: Meʒuzvezana
- Broj stranica: 576
- Širina pakiranja: 19.1 cm
- Visina pakiranja: 24.3 cm
- Dubina pakiranja: 2.6 cm
- Težina pakiranja: 1.2 kg
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