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Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
pročitati sve
Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
sakriti opis
- Izdavač: McGraw-Hill Education - Europe
- Kod:
- Godina izdavanja: 2015
- Jezik: Engleski jezik
- Uvez: Vezana
- Broj stranica: 816
- Širina pakiranja: 26.3 cm
- Visina pakiranja: 21.3 cm
- Dubina pakiranja: 3.1 cm
- Težina pakiranja: 1.5 kg
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