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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
sakriti opis
- Izdavač: Oxford University Press Australia
- Kod:
- Godina izdavanja: 2014
- Jezik: Engleski jezik
- Uvez: Meʒuzvezana
- Broj stranica: 240
- Širina pakiranja: 22.8 cm
- Visina pakiranja: 15.6 cm
- Dubina pakiranja: 1.3 cm
- Težina pakiranja: 383 g
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