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Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.
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Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.
sakriti opis
- Izdavač: Kogan Page Ltd
- Kod:
- Godina izdavanja: 2011
- Jezik: Engleski jezik
- Uvez: Meʒuzvezana
- Broj stranica: 256
- Širina pakiranja: 14 cm
- Visina pakiranja: 21.4 cm
- Dubina pakiranja: 1.9 cm
- Težina pakiranja: 338 g
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