Discover a guide to the world of business that can inspire more thoughtful commercial decisions.

The book The Monocle Guide to Good Business offers an editorially curated view of business with a focus on long-term sustainable approaches, innovation and a cultivated corporate culture. It provides inspiration and ideas for those interested in leading a company, building a brand and customer relations. Whether you run a business, work in management or are simply interested in business, this title can serve as a source of ideas and practical examples.

Through its approach, this title combines general principles with topics from the contemporary business environment and presents stories and experiences from companies around the world. This gives you an overview and an inspiring context that can be applied to your own situation as needed. It is a resource aimed not only at informing but also at motivating the development of business thinking.

Why buy this book?

• An inspirational guide: can offer new ideas and perspectives on modern business.
• Practically oriented prompts: can serve as inspiration for running a company and developing a brand.
• Global examples: presents brand stories and business approaches from different countries.
• Sustainability and innovation: addresses topics of long-term success in a changing environment.
• Suitable for various readers: for entrepreneurs, managers and business enthusiasts.

Key product features

• Provides an overview of topics and principles associated with effective business leadership.
• Touches on aspects of business such as ethics, innovation and sustainability.
• Contains examples and case perspectives based on practical experience.
• Clear and readable format suitable for gradually becoming familiar with key concepts.
• Can support the development of entrepreneurial skills and thinking.