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The author examines the role of marketing in public organisations and looks at the perspective of marketing in creating value for different organisational stakeholders.
pročitati sve
The author examines the role of marketing in public organisations and looks at the perspective of marketing in creating value for different organisational stakeholders.
sakriti opis
- Izdavač: Pearson Education Limited
- Kod:
- Godina izdavanja: 2007
- Jezik: Engleski jezik
- Uvez: Meʒuzvezana
- Broj stranica: 248
- Širina pakiranja: 19 cm
- Visina pakiranja: 24.8 cm
- Dubina pakiranja: 1.5 cm
- Težina pakiranja: 490 g
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