Introduction: What is it? Where did it come from? 1: What Is Data? And what makes it big? 2: Death and Taxes. And Babies. 3: Thinking Machines What Has Big Data Done For Us? 4: Big Business 5: Big Science 6: Big Society 7: Data Driven Democracy Big Ideas? 8: Big Brother 9: Who Do We Think You Are? 10: Are You A Data Point Or A Human Being? Appendix - things you can do to keep your data private Acknowledgements sakriti opis