Discover the world of top-tier brand design with the book Identity Designed - a unique collection of inspiration and examples from leading contemporary designers. This publication is an indispensable guide for anyone who wants to delve into the secrets of creating visual identity and understand how strong, memorable brands are formed.

Why this book?

Identity Designed not only presents examples of today’s finest brands but also provides insight into the process behind their creation. Through it you’ll gain valuable know-how on how to create designs that persuade, tell a brand’s story, and engage the target audience. Whether you are a design professional, an entrepreneur, or simply an enthusiast, this book will open new horizons and provide inspiration you can immediately apply.

The publication is a practical source of information and concrete examples that demonstrate the power of well-crafted identity. It helps you better understand the importance of every design detail, from the logo to the overall visual style and its impact on brand perception.

What Identity Designed will bring you:

• Inspiration from real and current projects by the most respected designers.
• Understanding of the principles behind successful brands.
• Practical advice for creating your own visual identity.
• Broadened perspectives in design and branding strategies.
• A great aid for executing your own projects and working with clients.

Main features of the book:

• A detailed look at brand identity creation from concept to final execution.
• Includes examples of current trends as well as timeless design principles.
• Suitable for professionals and beginners alike.
• Thoroughly commented case studies of the world’s best brands.
• A practical guide that walks you through every step of the design process.