Discover the principles of branding and learn how to approach building and managing a brand. The book Designing Brands can serve as a guide for readers interested in brand design who want a clearer understanding of how a brand is created and developed over time.

This title offers advice and concepts that can help designers and marketers better grasp the essence of a brand and how to create and maintain it in line with company values. You will learn how to translate brand identity into visual style and communication and how to think about a brand from strategy through creative concept to implementation and management in both digital and traditional environments.

Why choose this book?

A strong brand can simplify product or service communication and help express more clearly what makes an offering unique. Designing Brands provides tools and inspiration for creating visual identity and working with a brand; specific impacts on business results may vary depending on the market, execution, and other circumstances.

Product benefits:

• Practical prompts for creating and managing a brand.
• Inspiration and examples from the field of brand design.
• Methods for translating strategy into visual form.
• Versatility - suitable for beginners and more experienced professionals alike.
• Support for better orientation in branding and working with visual identity.

General features:

• Contains strategies and theories for building a brand.
• Focuses on visual design and its role in brand communication.
• Describes brand implementation across various communication channels.
• Suitable for individuals and teams working on branding projects.
• Supports creativity and a systematic approach to brand design.