Presents a fresh approach to the strategic, creative, and managerial aspects of media content and television programming development. The author has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development or technological...
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Presents a fresh approach to the strategic, creative, and managerial aspects of media content and television programming development. The author has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development or technological environments, and applied it in the media industry.
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