It is certainly interesting to draw up recommendations as to how the advertising industry should abandon its current role in favor of a socially useful one. Dr. Noam Chomsky A thoroughly captivating look into marketing, the history, the tools, strategic frameworks and the changes that are happening to the industry, along with insightful recommendations on how to move forward. Peppered with delightful anecdotes, psychological insight and case studies, this is a MUST-READ book to anyone interested in Marketing. It is the art of how 60 seconds can still transform a business and society. Muna AbuSulayman, International development expert