Presents a theoretical grounding in the major areas of public relations. This book lets students focus on the strategic elements of exemplary communications campaigns. It features case studies that provide glimpses into best practices for public relations campaigns as recognized by professionals...
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Presents a theoretical grounding in the major areas of public relations. This book lets students focus on the strategic elements of exemplary communications campaigns. It features case studies that provide glimpses into best practices for public relations campaigns as recognized by professionals in the field.
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