With humor and a unique perspective, Offit takes us step by step through our culture's missteps (and some of his own), relating stories of real science and the difficulties of communicating complicated concepts clearly to a skeptical and sometimes hostile public. Bad Advice shows us how we can succeed in the battle against pseudoscience, seductive gurus with simple messages, and snake oil-hawking celebrities. Adam Ratner, M.D., New York University sakriti opis