The book is about ideas, mainly in the alcoholic drinks sector. Its centrepiece is the creation of Baileys Irish Cream. It is written in a light anecdotal style and will appeal to both business people and others who are interested in the way ideas happen.
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The book is about ideas, mainly in the alcoholic drinks sector. Its centrepiece is the creation of Baileys Irish Cream. It is written in a light anecdotal style and will appeal to both business people and others who are interested in the way ideas happen.
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