This visually rich and fascinating book explains not only the genesis and design metamorphosis of each model, but also their backgrounds, and explores the contributions of the innovative designers who have helped to develop them . . . Capturing both the car's retro-Italian allure and bold futuristic imagination, FIAT 500: THE DESIGN BOOK is a must-read for the serious collector, car show fan, design aficionado, and proud FIAT owner . - 360 MAGAZINE

The Fiat 500 is one of the most easily recognized vehicles on the road. It is petite, stylish, and colorful, hallmarks of basic transportation with a distinct design flair . . . Although the original 500 may be relatively unknown to American consumers, the new model provides a lesson in all things Fiat with a contemporary twist. [ Fiat 500: The Design Book ] breaks down the common trim levels - Pop, Easy, and Lounge - carefully explaining what elements of Italian design (purses, dresses, and even zippers) had in forming the look. Fiat 500: The Design Book is for automotive enthusiasts and fashion designers alike . - AUTO TRENDS MAGAZINE

There are pages of designer commentary, illustrations, and sketches of various Fiat 500 design elements . . . If one wishes to get a peek into the process that takes place before a car goes into production, [ Fiat 500: The Design Book ] offers it up by showing the influences that contributed to the design of today's 500, and perhaps gives us a glimpse into the future. - PETROLICIOUS