Beams: Beyond Tokyo takes us to Japan, where the 40-year-old retailer gained cult status by collaborating with iconic Western brands and championing of-the-moment labels like Kim Gordon's X-Girl and Sofia Coppola's MilkFed. - W Magazine Rizzoli highlights major moments in BEAMS's wonderfully collab-centric history with its first-ever book on a Japanese retailer. - Fader Magazine Complete with photographs, sketches, and in-depth essays by curators and collaborators, this book presents a detailed look into BEAMS and its four decades of bringing together the best emerging talent with international designers. - Hypebeast.com Since its inception in 1976, BEAMS has been helping define entire dress codes. - Gwarizm Now, you get to see the street style of the occupants of Harajuku from different generations. - Preen Director Sofia Coppola collaborates on this new volume, which examines the funky world of the edgy Japanese label. - RealStyleNetwork.com In celebration of its 40th anniversary, beams has teamed up with publisher rizzoli for the release of beams beyond tokyo, an english and japanese language, hardcover publlication which presents an exclusive look at the inner workings of the retailer and its sizeable archive of collabs with brands, designers and artists. - SuperFuture BEAMS , the book, is testimony to the business of fashion as well as to the creative minds that are rarely if ever celebrated. Think of it as fashion seen from the back offices or from an insider's point of view. There is much to be gleaned from this book. In essence, BEAMS is an educational, instructional, and enjoyable read. - New York Journal of Books celebrating 40 years of Beams, the guiding light of Tokyo youth culture - i-D Magazine In the four decades since its founding, Beams has blossomed into a global empire, including multiple locations, various in-house lines and worldwide recognition as a trailblazer. - Los Angeles Times To celebrate the ongoing success of the now global retailer, Rizzoli is releasing a new monograph... The 250+ page hardcover highlights the most notable collaborations with multiple essays and interviews with notable designers and photographers. - The Field sakriti opis