Preface71. Introduction: Composing the melody92. Basics: Media effects112.1 Media-theoretical foundations112.2 The design experience192.3 Empirical research on media design293. The elements of media design413.1 Central concepts413.2 Signs513.3 Colors543.4 Lines and shapes643.5 Typeface and typography693.6 Images884. The combination1074.1 Layout1074.2 Design principles1094.3 Arrangements1164.4 Content-related reference of image and text elements1225. Digital media1315.1 The history of digital media1315.2 Virtualization beyond \"real life\"1365.3 Digitization as a social task1395.4 Success factors and design implications1406. Your personal handwriting1496.1 Creativity1496.2 Meeting customers\' needs1566.3 Individuality1586.4 Ethics1626.5 Ten principles of good design1657. Practice1717.1 Business card1737.2 Posters1757.3 Covers1807.4 Magazines1907.5 Portfolio folders and photo books1957.6 Web design1997.7 Apps2027.8 Games2067.9 Tattoos2107.10 Social media2167.11 Corporate Identity2237.12 AI image generation2307.13 Getting started2338. Outlook237References239Index255