A resource guide to the creation and adaptation of original lettering.Brody Neuenschwander A valuable resource guide to the creation and adaptation of original lettering Illustrates letter-making techniques such as painting, cutting, tearing, collage and airbrush Draws on examples from packaging, posters, TV sequences and book design from around the world Demonstrates the principles of letterforms, the use of basic tools and many varied techniques that allow students and professionals to create unique lettering effects Includes a directory of over 100 designers worldwide, known for their innovative typography and lettering design 200 colour illustrations sakriti opis