Just might be the best business book ever written.-Forbes Achieving enormous success while holding fast to the highest artistic standards is a nice trick-and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.-Charles Duhigg, author of The Power of Habit Steve Jobs-not a man inclined to hyperbole when asked about the qualities of others-once described Ed Catmull as 'very wise,' 'very self-aware,' 'really thoughtful,' 'really, really smart,' and possessing 'quiet strength,' all in a single interview. Any reader of Creativity, Inc., Catmull's new book on the art of running creative companies, will have to agree. Catmull, president of both Pixar and Walt Disney Animation, has written what just might be the most thoughtful management book ever.-Fast Company It's one thing to be creative; it's entirely another-and much more rare-to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar's unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.-Jim Collins, co-author of Built to Last and author of Good to Great Too often, we seek to keep the status quo working. This is a book about breaking it.-Seth Godin What is the secret to making more of the good stuff? Every so often Hollywood embraces a book that it senses might provide the answer. . . . Catmull's book is quickly becoming the latest bible for the show business crowd.-The New York Times The most practical and deep book ever written by a practitioner on the topic of innovation.-Prof. Gary P. Pisano, Harvard Business School Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation-or just good managing-needs to read this book.-Chip Heath, co-author of Switch and Decisive A fascinating story about how some very smart people built something that profoundly changed the animation business and, along the way, popular culture . . . [Creativity, Inc.] is a well-told tale, full of detail about an interesting, intricate business. For fans of Pixar films, it's a must-read. For fans of management books, it belongs on the 'value added' shelf.-The Wall Street Journal Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull's endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar's triumphs and near-disasters to outline a system for managing people in creative businesses-one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture.-Financial Times A wonderful new book . . . Unlike most books written by founders, this isn't some myth-heavy legacy project-it's far closer to a blueprint. Catmull takes us inside the Pixar ecosystem and shows how they build and refine excellence, in revelatory detail. . . . If you do creative work, you should read it, now.-Daniel Coyle, author of The Talent Code A superb debut intended for managers in all fields of endeavor . . . He takes readers inside candid discussions and retreats at which participants, assuming the early versions of movies are bad, explore ways to improve them. Unusually rich in ideas, insights and experiences, the book celebrates the benefits of an open, nurturing work environment. An immensely readable and rewarding book that will challenge and inspire readers to make their workpla sakriti opis