\"Presenting your work, showing yourself during an interview or business negotiations, getting potential partners interested in your ideas - all this requires special skills. So how to learn to sell, not to embody the product, to push others to make decisions in their favor, and not to force them to do so ?Billion-dollar sales expert Oren Cluff will help you become more persuasive.You\'ll learn how to stand out from the crowd and change the way you negotiate.You\'ll be able to put Oren\'s secrets into practice: whether it\'s in a conversation with boss, whether during project pitching to investors, or even in communication with friends.\"