When the trilogy 50 Shades of Grey became popular reading in 2012, the media speculated that feminism was in reverse, as the public went mad over bondage-dominance-sadomasochism (BDSM). Examining the kink in books, TV shows, film and music industry, the author interweaves her own research in the BDSM scene with the subculture's portrayal in the media-- sakriti opis